Most small businesses fall into this category because individuals with a specific skill tend to create a business around providing that service. Many 'Service' industries have also been identified in this category as separate entities.
Posting a website on a vehicle with an easy-to-remember domain (e.g., tom-handyman.com) or a QR code on a work vehicle (even while moving at 50 mph) is far more effective than expecting people to remember a phone number.
Responding to an ad with a website link makes your response stand out; since there are likely many responses, it is crucial to differentiate yourself. Having a website can help you achieve that and be more memorable.
A website increases the likelihood of obtaining a Google Business Profile. All these few things alone can potentially secure one or more jobs per month, making the cost of a website worthwhile. It is the best way to be found through an internet search.
The email marketing feature is great for promoting services, availability, news, and invoicing. For customers who require monthly or yearly services, send their invoice and schedule a reminder email before their next service to prevent them from accidentally hiring a competitor.
Screen customers with a Form; adding one to your website allows you to review their needs before speaking with them. It helps weed out some customers and enables you to be better prepared for a meeting.
Use the CRM (Cutomer Relationship Management) feature to save customer, staff & vender info.
Websites can give small businesses credibility that cannot be duplicated in other ways. If we were to provide only two pieces of advice for small businesses, they would be:
Be organized to save time, which in turn, helps you make more money.
Most importantly, have a website – it is today's business card & continuous promoter of your services.
Sample Website