Contractors typically rely on job site signs, referrals, and vehicle signs. However, a website can represent your projects and staff much better. While Instagram & Facebook are great platforms, they are not websites. Many people, particularly older individuals who often hire contractors the most, do not use social media. Nothing is better than a website to showcase your work, abilities, and availability. You can even create a waiting list of customers who will get a discount for waiting for your slow days or when you have extra availability.
When a potential customer calls, remember that they are likely calling other companies too. To stand out from the competition, having a website is crucial! A great domain name on your truck is much easier to remember than a phone number flying by on the freeway!
Even for part-time or day workers, replying to a Craigslist ad with your website will make your response stand out. A website will pay for itself many, many times over. If your marketing plan includes being available at Home Depot, consider posting an image on your website of you and your truck in front of Home Depot. This way, customers will go to you rather than someone else there.